DIY Rice Cooker Bread

The above is one of the most insane things I've ever seen, and not because of the hugely enthusiastic Japanese voiceover. This is a clip showing you how to make bread with a rice cooker. Why would you want to use a rice cooker? Ease? Speed? If you guessed either, you'd be wrong.

I guess that these guys never heard of no-knead bread, and find bread machines to be too easy. To make this bread, you have to do all the required kneading yourself, along with the waiting and punching. But unlike regular loaves, which get thrown in the oven and simply baked after all those steps, you have to turn this bread a number of times while it cooks in the rice cooker. So basically, it's bread with extra hassle.

I guess, at the very least, it'd come in handy for someone who has a rice cooker, but not a oven, toaster oven, or bread machine.Still, I think I'll stick with the tasty, and easier, no-knead varieties.